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Research Capabilities

Qualitative Research

Qualitative research is exploratory research used to gain an understanding of underlying reasons, opinions and motivations.


Our Qualitative services include:

 
  • Consumer immersions

    Immerse yourself into the lives of consumers because your consumers are one of the most effective consultants you can hire.

  • Identify insights that align with your brand and make your consumers feel connected to the brand.

    Brand Insight

  • Improve the efficacy of your advertising. This research can be done for a specific ad or campaign, or to understand how advertising works in the eyes of your consumers.

    Advertising Testing

  • Product Concept

    To evaluate how consumers respond to a product idea prior to launching in the market.



QUALITATIVE APPROACHES