We provide each individual with the knowledge and skills needed for his job-function through the combination of initial training, on-going training, and refresher training. We take every measure to ensure data integrity.
We promote quality awareness through:
- Quality Self-checks: checks on specific work areas on a weekly basis.
- Quality Surveillance: executive level checks which are done on a monthly basis.
- Quality Audits: management audits.
We ensure that:
- 10% of interviews in every study are witnessed by a supervisor and/or team leader.
- 20% of each interviewer’s work is back checked post interview.
We maintain strict control over the quality of data processing through:
- Permanent data entry teams to manage all data entry and processing in-house
- We use the latest software for market research such as QPSMR and SPSS for analysis requirements
We enforce strict checks to minimize data entry errors:
- The project executive will check the first 20 sheets per coder / data puncher
- At least 10% of the total sheets coded per coder/data puncher are checked
- 100% data cleaning
- 100% progress specs and data table checking