Quantitative Research

Quantitative Research

We have experience and commitment to delivering high quality fieldwork in an accurate, fast, and price competitive way across a diverse range of market sectors. With expertise in survey design, fieldwork delivery and statistical analysis, MMR delivers high quality quantitative market research across a broad and loyal client base.

QUANTITATIVE RESEARCH METHODS

PAPI (PAPER AND PENCIL INTERVIEWING)
CAPI (COMPUTER AIDED PERSONAL INTERVIEW)
CATI (COMPUTER-ASSISTED TELEPHONES INTERVIEWING)
CLT (CENTRAL LOCATION TEST)

PAPI (Paper and pencil interviewing) is a direct method of data collection by doing direct interview with a respondent based on the use of a paper printed questionnaire and the interviewers complete them with a pen according to the answers of the respondent.

CAPI is a computer assisted data collection method for replacing paper-and-pen methods. This enables the interview to pursue many different, yet relevant, routes depending upon the responses given by the interviewee. CAPI research helps to control the interview better and gives a possibility of applying complex filters and audio-visual elements in the questionnaire.

CATI stands for computer assisted telephone interviewing. It is similar to CAPI but conducted over the phone. The most important advantage of the telephone interviewing is that the data collection requires shorter time. So telephone interviewing is a very good solution if quick results are needed as well as for opinion research about current political, social or public affairs.

CLT (Central Location Test) is the Face to face survey methodology in which respondents are invited to take part in predefined tasks and tests, respondents may be pre-recruited or can be intercept recruit, and the tests are conducted in the indicated locations. This form of testing has the advantage of offering the possibility to test a large group within a short time under natural conditions, unbiased conditions. 
We can provide these services in our-own CLT facilities in Jakarta, Surabaya and Kuala Lumpur; as well as in other suitable venues throughout the nation.

Eye tracking has become an extremely powerful tool in market research. Eye tracking provides insight into what consumers first look at and how long they look at different elements (on a screen), in what order and perhaps most importantly, what they’re missing. Most marketing research questionnaires or marketing research methods rely on information from a consumer’s memory. Eye tracking reveals what consumers are thinking as they’re exposed to the advertisement or test information.

It is one of the most effective methods of evaluating any customer interaction and enables you to appreciate the process from a customer’s perspective.The results of mystery shopping research provide clients with the ability to objectively view reality, and to accurately identify individual, as well as organizational strengths and weaknesses. In turn, this leads to improved customer satisfaction, increased sales and better customer retention.

An online survey is a questionnaire that the target audience can complete over the Internet. Online surveys are usually created as Web form questionnaires, appears in the browser as a web-page that respondents can reach in different ways depending on the sample design. In contrast to traditional surveys, online surveys offer companies a way to sample a broader audience at a lower cost.

EYE TRACKING
MYSTERY SHOPPING
ONLINE SURVEY